Widely recognised as one of the world’s most exclusive addresses, Mayfair is renowned for its impressive architecture and beautifully maintained green spaces such as Grosvenor and Berkeley Squares. Dexters has an exclusive partnership with Wetherell, specialists in selling and letting the area's finest homes. With more than a decade of expertise in prime property, Rob reveals why this remains the capital's most coveted location.
What’s the current market like?
It’s extremely active! We’ve recently seen an influx of clients bringing their properties to the market. Mayfair continues to draw strong demand from high-net-worth individuals and families, as well as international and corporate tenants. Based on Grosvenor Street, our Corporate Services team is seeing unprecedented demand, receiving over 200 enquiries each week from embassies and major corporations from around the world.
What draws people to this area?
Buyers and tenants are attracted to the grandeur of the homes here, from Georgian mansions to contemporary penthouses. These residences are often interior designed and immaculately presented, offering something to suit all tastes and requirements. The prime central London location appeals to a global client base, with several Royal Parks close by, as well as Mayfair's private members’ clubs, Michelin star restaurants, art galleries and luxury hotels.
What advice would you give to sellers and landlords?
It’s important to settle on the right marketing strategy from the outset. With sales activity likely to intensify towards the end of the year, acting proactively and listing sooner rather than later will help you stay ahead of the curve and maximise interest. It also pays to partner with an agent that can show your property to the right audience, and a well-established database is key. Dexters are in contact with over 300,000 customers across London at any one time, meaning we are well placed to match your asset with motivated buyers and tenants. As the market remains very busy, with record prices still being achieved, we are consistently delivering outstanding results for our clients.
Tell us about the partnership with Wetherell…
Dexters have an exclusive partnership with Mayfair's leading Estate Agent, Wetherell. For over 40 years Peter Wetherell and the team has established close working relationships with the world's most influential business people, dignitaries, and royalty. We are very proud of our two major office locations on Mount Street and Grosvenor Street. Our services include sales, lettings, prime property management as well as design and refurbishment.
What do you love most about the area?
The architecture and strong sense of community are what stand out most. I’m fortunate to be based in our Mount Street office, set on one of Mayfair’s most architecturally striking streets, which never fails to impress.
How do you market high-end properties?
Our approach is tailored to meet each client’s unique requirements. This may involve an off-market strategy prior to an official launch, or using the expertise of our first-class marketing and PR team to craft and share compelling property stories on a global scale. Our strong presence across the capital is supported by weekly features in the Financial Times and London Standard, as well as regular coverage in publications such as The London Magazine. Whichever approach we adopt, the goal is always to maximise interest while maintaining exclusivity.
Do some clients require discretion?
A discreet approach is essential for many of our sellers and landlords, and we ensure we uphold this requirement, maintaining the highest level of professionalism throughout the process. Many clients choose our confidential “off-market” service, and we achieve great results by making properties quietly available.
Find Rob and his team at:
Wetherell
102 Mount Street,
London, W1K 2TH
020 7529 5566
