Often regarded as one of the prettiest neighbourhoods in the capital, Westbourne Grove has an array of desirable homes and stylish boutiques, not to mention the renowned Portobello Road Market. With almost 20 years of experience in the prime London market, local property expert Jonathon explains why demand to live here is at an all-time high.
Who are the typical clients in prime central London?
Our clients are a mix of high and ultra-high-net- worth individuals and families who can expect to receive a tailored and discreet service to meet their requirements. As prime central London has timeless appeal and a choice of luxurious homes, people from all over the world want to live and invest here. We also see a lot of UK and overseas investors who are searching for the best properties in the most prestigious locations. These homes receive strong demand from high-calibre professional and corporate tenants.
What advice would you give to sellers and landlords?
Presentation is key to stand out in a competitive market when selling or letting. Landlords should ensure their properties are beautifully presented to attract tenants who are willing to pay a premium for a quality finish. For sellers, it’s important to be prepared, instruct your solicitor in the early stages, and choose an agent you trust. Dexters offer the reassurance of working with qualified experts, as we are regulated by the Royal Institution of Chartered Surveyors (RICS), and uphold their reputation for integrity and professionalism. Our teams spend an average of 150-200 hours on each successful transaction, which means we deliver a smooth process from start to finish and achieve the best results for our clients.
Why is this area in such high demand?
Westbourne Grove attracts a lot of international interest as an iconic neighbourhood which is tucked away but well-connected to the rest of the capital. With excellent transport links from Notting Hill Gate and Paddington, many professionals and business executives choose to live here. Families come to the area to put down roots, to be close to the best local schools and green spaces, without losing out on the vibrant city lifestyle. There is a beautiful blend of architecture, elegant boutiques and fantastic brunch spots. Being close to Hyde Park and Holland Park only adds to the desirability.
How do you market your high-end properties?
Dexters works with the world’s press to showcase our clients’ properties to millions of people on a global scale. We do this through our in-house press team who are regularly in contact with journalists and editors wanting to feature only the finest London homes in newspapers and luxury publications. Our media resources extend to weekly features in the Financial Times and London Standard, in addition to the premium bespoke marketing materials that we curate.
We also offer discreet marketing, with many clients opting for our confidential “off-market” service. We are able to achieve great results because we are already in touch with motivated buyers and tenants registered with us across our network of offices, many of whom exclusively search through Dexters.
Tell us about Dexters' prime central London office network...
We have 12 strategically positioned offices in the most prominent locations including Mayfair, Marylebone, Chelsea, Kensington and Fitzrovia. Clients choose to work with us because we offer unrivalled coverage of the capital’s most desirable postcodes. We have a selection of exceptional homes available to buy and rent across central London, meaning we are well-placed to meet our clients’ high-end property needs. Dexters also has an exclusive partnership with Wetherell, Mayfair’s leading Estate Agent which is well known for selling the area’s most magnificent homes.
What do you love most about the area?
I never tire of seeing London’s most beautiful houses. Recently, we successfully completed on the sale of an impressive property on Holland Villas Road, a sought after address that gained a lot of attention.
Find Jonathon and his team at Dexters Westbourne Grove.
